psychology

Psychology in the context of graphic design refers to the study of the impact of visual elements on the human mind and perception. This field explores how different colors, shapes, layouts, typography, and other visual elements within images, posters, advertisements, and other graphic works affect people.

Graphic psychology helps us understand how visual elements influence people's emotions, decisions, and actions. For example, certain colors may trigger specific emotional responses, proper layout and typography can aid readability and effective content delivery, and creative design can capture and hold attention.

Applying graphic psychology can assist designers and marketing professionals in gaining a better understanding of how graphic decisions affect their target audience and how to more effectively communicate or influence viewers or consumers.